An image-to-video workflow turns a selected still into a moving shot. The image establishes appearance and composition; the motion brief describes how the scene should develop. For product work, approve the still before generating video so you do not spend attempts animating a packaging error that was already visible.
Prepare the reference image
Choose a sharp image with a clear product silhouette, readable boundaries, and room for the intended movement. Inspect small details such as the lid, label, handle, and transparent surfaces. A cropped object or confusing reflection can make the starting point harder to interpret.
Use a reference you are authorized to work with. Check the selected generator's supported file types, dimensions, and aspect ratios in its current interface. If the delivery needs a portrait composition, prepare that composition deliberately instead of assuming a landscape image will crop well later.
Describe one motion first
The campaign motion examples show still assets beside moving results. For the shot instruction itself, see the guide to camera-motion prompts.
For a stationary product, start with a camera move or a subtle background action. Avoid combining a fast orbit, moving liquid, a hand interaction, and a lighting change in the first test. Each additional event introduces another requirement to review.
An illustrative motion brief is: “Slow camera push toward the bottle. The bottle stays fixed on the surface. Maintain the soft side light and the simple background.” This gives the model a coherent event without claiming exact pixel preservation.
Connect the workflow
- Select the approved still or generate and review one first.
- Pass it to a video step that explicitly accepts an image input.
- Add a short motion instruction and review the available settings.
- Generate one small test before creating alternative movements.
- Watch the whole clip and decide whether to keep, revise, or reject it.
Nova Creative's starter pipeline provides a place to organize connected generation steps. Adapt it to your source image and choose a compatible model. Required account, provider, or credit setup depends on the generation route you select.
Diagnose the first result
If the product changes shape, reduce movement and reconsider whether the reference is visually ambiguous. If nothing moves, make the action more explicit. If the camera reveals an invented side of the product, change the shot to avoid an angle for which you have no reliable visual reference.
Do not assume another random attempt will fix a structural problem. Change one relevant instruction, note the reason, and compare the new clip with the previous one.
Prepare the selected shot for delivery
Inspect the beginning and ending for abrupt movement or visual defects. Trim only when the remaining segment still tells the intended story. Add campaign lettering and exact prices as editable overlays where appropriate, then check the final composition at its actual display size.
Keep the source still and motion brief with the selected export. They explain how the result was made and make the next revision easier. The objective is a usable, reviewed product shot; some subjects may still require conventional filming, compositing, or manual cleanup.