REFRESH WHAT IS ALREADY WORKING

Keep the asset
Refresh the ad

Update the style, motion, copy, or format using the materials you already have.

Drop your creative hereor choose an image or video

PNG, JPEG, WebP, GIF, MP4, MOV, or WebM · up to 49 MB

[ CREATIVE REFRESH ]CHOOSE A LAYER TO PREVIEW ↘

Headline A

Headline B

Create two versions of my ad

Source preservedCopy updated

SAME SOURCE · NEW DIRECTION

Keep the product
Refresh the story

Start with a real product photo. Give it a new setting and motion while keeping the product recognizable.

Original photograph of a gold necklace worn on an open back — A useful product photo

[ WHAT YOU CAN CREATE ]

A new motion creative

THE REFRESH SYSTEM

What changes
What stays

Change the presentation without losing the product that makes it yours.

Original photo of a person applying lipstick — Original asset

New direction

REVIEW BEFORE YOU GENERATE

See exactly what Nova Creative prepared

Review prompts, references, and generation steps. Nova gives you the tools; you decide what is ready to run and publish.

Nova Creative · One direction, multiple adsReady to review

Inside Nova CreativeOne direction → three ad placements

THREE REFRESH PATHS

Choose what needs to feel new

01 / STYLE

Give it a new style

Explore a different visual mood while keeping the outfit recognizable.

02 / MOTION

Turn it into motion

Build a short product video from an image you already use.

03 / FORMAT

Build the next format

Add the layout, copy, and CTA for your next campaign.

FROM EXISTING AD TO NEXT CAMPAIGN

Upload. Review. Refresh.

01Upload
Choose the ad or source asset you want to refresh.
02Review
Check the prepared direction, prompts, and references.
03Create
Generate the updated campaign asset in Nova Creative.

REFRESH WHAT YOU HAVE

Your next ad may already be in your camera roll

Choose an image or video. We will open the prepared workflow in Nova Creative.

Drop your creative hereor choose an image or video

PNG, JPEG, WebP, GIF, MP4, MOV, or WebM · up to 49 MB

WORKFLOW GUIDES

Go deeper into this workflow

Browse all guides

Workflow basics

How to Save an AI Workflow for Client Revisions

Keep an approved baseline, record the reason for each change, and reuse your creative workflow without losing the context behind a selected result.

Read guide Creative production

How to Branch AI Creative Variations from One Brief

Explore distinct visual directions from a shared brief while keeping requirements stable and limiting unnecessary generation.